Nationwide
Recruiting
Founders with More
Than 20 Years in Recruiting
Direct Hire and
Permanent Placement
Contract and
Contract-to-Hire
Retained
Executive Search
Trova helps companies recruit experienced Sales and Marketing professionals who fit the role, the business, and the results the organization needs to achieve.
Our recruiters combine relationships built over decades with focused research, direct outreach, and candidate evaluation that looks beyond the resume and the interview performance.
When Growth Depends on the Hire,
Bring More to the Search
A strong Sales or Marketing hire can create new opportunities, deepen customer relationships, improve market visibility, strengthen execution, and help a company move into its next stage of growth.
The wrong hire can leave a territory uncovered, weaken an account relationship, waste campaign investment, delay a launch, or place more pressure on the people already doing the work.
That is why Trova does not begin with a resume database or an old job description.
We begin by learning what your business needs from the position. We look at why the role is open, how it has changed, what the person must accomplish, which experience is essential, and what will make the opportunity compelling to a strong candidate.
That insight gives the search direction. It also helps your team compare candidates against the actual business need instead of choosing the person who simply looks or sounds the best during an interview.
Why Companies Choose Trova
for Sales and Marketing Recruiting
A Search Built Around
the Business Goal
A Sales title does not reveal the customer, sales cycle, territory, channel, deal complexity, or level of ownership. A Marketing title does not reveal whether the person led strategy, executed campaigns, managed agencies, owned a budget, analyzed results, or supported a particular audience.
Trova works with your team to define those differences before entering the market. That produces a more accurate candidate profile and a more focused search.
Access Beyond
Active Applicants
Many experienced professionals are already employed. They may not be searching job boards, but they may consider an opportunity that fits their abilities, goals, and desired direction.
Trova uses professional relationships, referrals, direct sourcing, candidate research, and targeted outreach to reach people who may never apply to a public posting.
Candidate Evaluation
Beyond Presentation Skills
Sales and Marketing candidates are often skilled communicators. That is valuable, but a polished presentation is not the same as proven performance.
Trova asks for context and evidence. We explore responsibilities, decisions, results, challenges, working relationships, motivation, and the conditions surrounding past success. Follow-up questions help reveal how the person thinks and whether the experience translates to your environment.
As Tim Lesnick explains in Stop Hiring the Best Interviewer, the goal is not to hire the person who performs best in the interview. It is to identify the person who can perform, contribute, and grow after the interview is over.
A Partner Who Helps You Compete for Talent
Recruiting is not only about finding candidates. The opportunity must also make sense to the people you want to hire.
Trova helps clarify the position, communicate its value, maintain candidate engagement, gather feedback, and support the process through interviews and the offer.
When market feedback exposes a problem with compensation, scope, work arrangement, or expectations, we bring that information back to your team so the search can keep moving.
Recruiting Experience Informed by Sales, Business Ownership, and Talent Strategy
Trova was built by recruiting and professional services leaders with decades of experience helping companies hire, scale, and execute important work.
That background includes commercial experience. Co-founder Tim Lesnick worked in direct sales and launched a national affiliate program before entering the staffing industry. Co-founder Beau McGlamery began in software sales for the recruiting industry, introduced an early web applicant tracking system to the market, and later gained direct business ownership experience.
Their perspective helps Trova understand that Sales and Marketing hiring decisions do not happen in isolation. These hires affect customers, revenue, positioning, internal execution, and the company’s ability to capitalize on an opportunity.
Trova brings that business context into the search while evaluating each candidate against the specific role and organization.
Sales Recruiting Across
the Revenue Team
Trova recruits Sales professionals from experienced individual contributors through managers, directors, vice presidents, and executives. We help companies distinguish between candidates who can prospect, close, grow accounts, build a team, strengthen a sales process, or lead the broader function.
Sales Leadership
Leadership searches require a clear view of the sales motion, team maturity, market, goals, and changes the new leader must make.
Representative titles include:
- Executive leadership: Chief Sales Officer and Vice President of Sales
- Department and regional leadership: National Sales Director, Regional Sales Director, and Director of Sales
- Frontline leadership: Sales Manager, Territory Sales Manager, and Area Sales Manager
Business Development and Sales
Trova looks at what the candidate sold, the customer, the sales cycle, the source of opportunities, and the person’s responsibility throughout the process.
Representative titles include:
- Business development: Business Development Director, Business Development Manager, and Account Executive
- Direct sales: Sales Executive, Sales Representative, and Inside or Outside Sales Professional
- Pipeline and territory development: Sales Development Representative, Business Development Representative, Lead Generation Specialist, and Territory Sales Representative
Account Management
Account roles may focus on retention, renewals, relationship management, expansion, service coordination, or strategic planning. Trova helps define what ownership means in your organization.
Representative titles include:
- Strategic and national accounts: Strategic Account Director, Key Account Manager, and National Account Manager
- Customer relationships: Account Manager and Client Relationship Manager
- Partner and channel accounts: Channel Account Manager
Sales Operations and Enablement
Trova can recruit professionals who support the systems, reporting, forecasting, processes, CRM use, and resources behind sales execution.
Representative titles include:
- Operations leadership: Sales Operations Director and Sales Operations Manager
- Analysis and systems: Sales Operations Analyst, CRM Administrator, and CRM Specialist
- Enablement and proposals: Sales Enablement Manager, Proposal Manager, and Bid Manager
Marketing Recruiting Across Strategy and Execution
Trova recruits Marketing professionals who can lead the function, own a discipline, or execute within a specialized channel. We examine the audience, business model, responsibilities, tools, budget, decision authority, and outcomes attached to the position.
Marketing Leadership and Strategy
Representative titles include:
- Executive leadership: Chief Marketing Officer and Vice President of Marketing
- Department leadership: Marketing Director and Head of Marketing
- Management and strategy: Marketing Manager and Marketing Strategist
Digital, Demand, and Growth Marketing
Trova evaluates whether a candidate owned strategy or execution, which channels the person managed, how performance was measured, and how the work supported acquisition or revenue goals.
Representative titles include:
- Digital and growth leadership: Digital Marketing Director, Digital Marketing Manager, and Growth Marketing Manager
- Demand and acquisition: Demand Generation Director, Demand Generation Manager, and Paid Media Manager
- Channel specialists: SEO Specialist, SEM Specialist, Social Media Manager, and Web or Interactive Marketing Manager
Product, Brand, and Channel Marketing
Representative titles include:
- Product and go-to-market: Product Marketing Director, Product Marketing Manager, and Go-to-Market Marketing Manager
- Brand and channel: Brand Director, Brand Manager, and Channel Marketing Manager
- Promotions and research: Promotions Manager, Market Research Manager, and Market Research Analyst
Communications, Public Relations, and Events
Representative titles include:
- Corporate communications: Corporate Communications Director, Corporate Communications Manager, and Communications Specialist
- Public and media relations: Public Relations Director, Public Relations Manager, and Media Relations Manager
- Events and content: Event Marketing Manager, Events Manager, Content Writer, and Copywriter
Creative, Design, and Production
For creative searches, Trova can help the employer consider portfolio relevance, strategic thinking, craft, channel experience, production requirements, and collaboration with Marketing and business leaders.
Representative titles include:
- Creative leadership: Creative Director and Art Director
- Design: Graphic Designer, Digital Designer, and Web or Interactive Designer
- Production: Creative Production Manager
Marketing Analytics and Operations
Representative titles may include:
- Analytics and measurement: Marketing Analytics Manager and Marketing Analytics Analyst
- Operations and technology: Marketing Operations Director, Marketing Operations Manager, Campaign Operations Specialist, and Marketing Technology Specialist
How Trova Looks
Beyond the Resume
Trova’s evaluation changes with the position. We do not treat every Sales candidate as a quota number or every Marketing candidate as a portfolio.
For Sales searches, we may examine:
- Sales environment: What the candidate sold, who bought it, the sales cycle, deal complexity, territory, and channel
- Scope and ownership: New business development, account growth, individual responsibilities, and involvement throughout the sales process
- Performance and systems: Results within their business context, plus experience with CRM, forecasting, prospecting, and sales enablement tools
- Professional alignment: Communication, judgment, ownership, customer approach, compensation expectations, and interest in the opportunity
For Marketing searches, we may examine:
- Market context: The audience, market, product, business model, and customer needs behind the work
- Scope and ownership: Strategy compared with hands-on execution, plus responsibility for people, agencies, budgets, tools, and channels
- Decision-making and performance: Campaign reasoning, measurement, business outcomes, research, analytics, testing, and customer insight
- Work quality and collaboration: Portfolio relevance for creative or content positions and experience working with Sales, Product, Operations, and leadership
Trova also considers career goals, motivation, work style, expectations, and the environment in which the candidate is likely to succeed.
This reflects the hiring philosophy Tim has shared publicly: look beyond scripted answers, ask for evidence, and understand the person behind the resume.
Hiring Situations
Trova Can Support
Companies often bring Trova into a Sales or Marketing search when they are:
- Entering a new market or expanding territory coverage
- Launching a product, service, campaign, or channel
- Building a Sales or Marketing function for the first time
- Replacing a critical employee or confidential leader
- Strengthening pipeline, account growth, brand, or campaign execution
- Adding specialized expertise the current team does not have
- Covering a temporary vacancy or short-term workload increase
- Preparing for growth, investment, acquisition, or leadership transition
- Struggling to reach qualified candidates through job postings
- Managing several searches without enough internal recruiting capacity
The earlier Trova understands the business situation, the better we can help define the position and bring focus to the search.
Choose the Recruiting Model That Fits the Need
Marketing and Sales describe the professional functions Trova recruits for. The recruiting model determines how the professional joins your organization and how Trova supports the search.
Direct Hire
Direct Hire supports permanent Sales and Marketing positions, including experienced professionals, specialists, managers, directors, and selected leadership roles. Trova identifies, engages, evaluates, and presents candidates for employment directly with your organization.
Staff Augmentation
and Contract-to-Hire
Staff Augmentation can add temporary or contract capacity for campaigns, events, launches, leaves, workload increases, or open positions. Contract-to-hire gives the employer and professional an opportunity to evaluate the working relationship before a permanent decision.
Retained Executive Search
Retained Executive Search provides a dedicated structure for senior, confidential, highly specialized, or business-critical leadership searches. It may be appropriate when the hire will shape growth strategy, organizational design, culture, or future business performance.
Trova can help determine which approach fits the position, urgency, candidate market, and importance of the decision.
A Relationship-Driven
Recruiting Partner
Trova approaches recruiting as a long-term relationship, not a resume transaction.
As the search develops, candidate conversations and market feedback create new information. Trova uses that information to refine outreach, clarify expectations, keep strong candidates engaged, and help the employer make a more informed decision.
That same focus can continue across future searches. A recruiter who understands your company, team, goals, and hiring history can enter the next search with better context and greater familiarity.
Learn more about Trova’s approach to contract and permanent placement and why Tim recommends building a focused relationship with a trusted recruiting partner.
Based in Central Florida, Recruiting Nationwide
Trova is headquartered in Winter Park and works with employers and candidates across the United States.
Our Central Florida presence gives us local relevance for organizations in Orlando and the surrounding region. Our national reach supports remote searches, regional expansion, multi-market teams, and positions located throughout the country.
Whether you are hiring an Orlando-based Marketing Manager, expanding Sales coverage across several territories, or conducting a nationwide executive search, Trova can build the search around the market where the right candidates are most likely to be found.
Frequently Asked Questions
Trova recruits professionals across Sales leadership, business development, lead generation, account management, new business sales, and Sales Operations. Searches can range from experienced individual contributors through managers, directors, vice presidents, and executives.
Trova recruits Marketing leaders and professionals across corporate and brand marketing, digital marketing, SEO and SEM, social media, product marketing, communications, public relations, events, creative and design, market research, analytics, strategy, promotions, and web or interactive media.
Trova looks beyond the title and presentation style. Depending on the position, we examine the product or service, customer, sales cycle, territory, account responsibility, performance context, tools, compensation expectations, communication, judgment, and approach to customer relationships.
Trova considers the market, audience, channels, responsibilities, tools, budget, and business outcomes connected to the role. Evaluation may include strategic thinking, campaign results, analytics, portfolio work, leadership, and cross-functional collaboration.
Yes. Trova uses professional relationships, referrals, direct sourcing, candidate research, and targeted outreach to reach qualified professionals who may not be actively applying.
Trova offers Staff Augmentation and contract-to-hire support. Availability and the appropriate structure depend on the position, required experience, duration, work arrangement, and candidate market.
Retained Executive Search may be appropriate when the role is senior, confidential, difficult to fill, or central to company strategy and performance. The service provides dedicated research, direct outreach, structured evaluation, and close collaboration with the decision-makers responsible for the hire.
Yes. Trova is headquartered in Winter Park, Florida, and recruits for employers nationwide. Searches can support local, regional, remote, and multi-market hiring needs.
Yes. Trova begins by learning why the position is open, what the organization needs the person to accomplish, which experience is essential, and what may attract the right candidate. For broader help with job descriptions, interviews, and hiring workflows, explore Recruitment Consulting.
Make Your Next Sales or Marketing Hire From a Position of Strength
When the position affects revenue, customers, brand, or growth, your company needs more than a stack of resumes.
Trova brings recruiting experience, established relationships, business context, direct outreach, and focused candidate evaluation to the search.
Tell us what the person or team must accomplish. We will help you define the need, reach qualified professionals, and make a more informed hiring decision.
Looking for your next Sales
or Marketing opportunity?
Whether you are actively searching or simply ready to explore what comes next, Trova can help.
Explore Open Positions
See current opportunities Trova is recruiting for and find a role that matches your experience, goals, and next career move.
Get Help With Your Job Search
Not sure where to start? Trova’s Job Search Assistance gives you access to experienced recruiters who can help you evaluate opportunities, prepare for interviews, and approach your search with a clearer strategy.